Full Brain Marketing by DJ Heckes

Full Brain Marketing by DJ Heckes

Author:DJ Heckes [HECKES, DJ]
Language: eng
Format: epub
ISBN: 9781596595071
Publisher: G&D Media
Published: 2010-04-30T16:00:00+00:00


(Right Brain Thinking)

Leadership Positioning–Who Are You?

Leadership positioning, also known as prestige identification, is used if your products are the best, most respected, or if you are the proven sales leader.

Having distinct product attributes can deliver a promise of some special status. In the customer’s mind, you must be able to make a legitimate claim to being number one in some important aspect and deliver that promise. A good example of this would be if you are a hospital claiming that you are number one in the state. You may have a large billboard and many printed materials supporting this statement, but can you prove the claim with statistics or award recognition? Basic principles must be applied when making marketing messages about “being number one” and it is the responsibility of the person doing the advertising to conduct truthful and non-deceptive advertising.



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